A new creative agency. 32 years in the making.

At Imaginary Friends®, we believe that the way to grow brands is through collective creativity and effortless collaboration.

With the strong foundations that come with 32 years of being in business, we offer the expertise and skillset of a large agency, combined with the spirit and energy of a small independent one. We lend ourselves to the best of both worlds, combining experience and intuition to energise brands and set them up for success.

We believe that the way to grow brands is through collective creativity, and a process where our clients are truly listened to. We create branding that breathes life into businesses, and design compelling campaigns that stand out and deliver serious results.

Working with clients across a huge variety of sectors worldwide, we offer our clients the creative brilliance needed to evolve and grow within their industry. We’re always curious and open to new thinking. From bold statements to effective nuances, we know that even evolutionary ideas can lead to revolutionary outcomes.

people power Imaginary Friends Team

Teaming up with us is all about empathetic and inspiring partnerships.

We listen to our clients and build strong relationships with them, allowing us to fully understand their needs to propel them forward in their field. We create mindful solutions with curiosity at the heart of our process. Our team of skilled individuals craft successful solutions especially for you.

We are dedicated and determined. We are innovative and accomplished. We are Imaginary Friends®.

The skillset at Imaginary Friends® is something we’re proud of, channelling our talents into a comprehensive range of services that work together to individually refresh and reinforce the strength of your business.

Because we have the capabilities of a large agency with the warmth and heart of a small one, our services can be tailored to you, to help your business to flourish in whatever direction you need it to.

what we do
Design
Development
Strategy
Branding
Campaign
Naming
Copywriting
Art Direction
Motion Design
our clients
What is an imaginary friend?

It’s an energy and an attitude. It’s creation. It’s completion. It’s the journey that gets you there.

It’s a way to make sense of the world around you, and when you can’t – it’s abstract thinking and divergent thoughts.

It’s conceptual. It’s real.

It inspires. It challenges. It explores.

It waits for the right moment. It springs into action. It delights and surprises.

It has many guises but is always there. Guiding. Influencing. Motivating. Pioneering.

It’s secure and it’s daring. It’s way out there. It’s what we know.

It’s limitless. It’s exact. It’s complex. It’s simple.

It stands by. It waits for you.

It’s one step ahead.

It’s different for everyone, whatever you need it to be.

It’s right here, right now.

And it’s all yours.

It’s an energy and an attitude
It’s creation
It’s completion
It’s the journey that gets you there
It’s a way to make sense of the world around you
and when you can’t – it’s abstract thinking and divergent thoughts
It’s conceptual, It’s real
It inspires, It challenges
It explores
It waits for the right moment
It springs into action
It delights and surprises
It has many guises but is always there
Guiding, Influencing
Motivating, Pioneering
It’s secure and it’s daring
It’s way out there
It’s what we know
It’s limitless
It’s exact
It’s complex
It’s simple
It stands by, It waits for you
It’s one step ahead
It’s different for everyone
whatever you need it to be
It’s right here, right now
And it’s all yours