We had the absolute privilege of working with Imaginary Friends on our charity’s annual awareness day, resulting in our most successful campaign to date. The team created an incredible new brand and website for us – nostalgic but fresh, youthful but with lived experience at its heart. It struck the perfect balance of helping us reach a new audience, whilst keeping those living with dementia at the heart of everything we do. The team approached the brief with a real curiosity and sensitivity, plus so many brilliant ideas. You know an agency really ‘gets you’ when you could confidently proceed with every single one of their concepts. They were a dream to work with, and we’re so grateful for their support.
