We built a website designed to drive change
MCR Pathways
- Mobile-friendly & accessible website
- Website design and build
Everything MCR Pathways does is about creating life-changing relationships for young people. Their mentoring programmes build confidence, open doors, and create opportunities that can change the course of a young person’s future – all in just one hour a week.
Goals & Objectives
From an initially extensive brief, we worked closely with the MCR Pathways team to focus on what mattered most. Kicking off by hosting a series of digital scoping workshops, we uncovered valuable insight into the organisation, its audiences, and the role the website needed to play in supporting future growth.
While young people are at the centre of MCR Pathways’ mission, they aren’t the primary audience for this particular website. The platform needs to speak to prospective mentors, supporters, policymakers and partners – all while staying connected to the young people whose stories embody the organisation’s reason for being.
Our role was to bring those stories to life online, showing prospective mentors, donors, and other supporters, the impact they could have, while making it as easy as possible to take action. Above all else was one clear goal: drive mentor applications.
Our objectives were to:
- • Create a website that reflects MCR Pathways’ new brand, strategic direction, and ambitious goals
- • Help different audiences quickly find the information most relevant to them
- • Put mentor recruitment at the centre of the experience
- • Integrate seamlessly with MCR Pathways’ existing platforms and tools
Strategy & Delivery
Our digital scoping workshop with the MCR Pathways helped shape a platform that balances emotional storytelling with clear, purposeful user experience design.
We designed and built a site that develops MCR Pathways’ new brand, bringing it to life online. Using a flexible system of reusable components, the site showcases mentor stories, supporter content, and programme information in a way that feels engaging, accessible, and easy to navigate.
A key element of the project was to balance the needs of multiple user groups. With multiple audiences visiting the site for different reasons, clarity was critical. We created clear user journeys throughout, using bold signposting, colour coding, and intuitive navigation patterns to help users quickly find the content most relevant to them.
Because encouraging prospective mentors to sign up is the core focus for the site, real mentor stories sit at the heart of the site, showing the genuine difference one person can make in just one hour a week. By bringing these stories to the forefront, the platform creates a stronger emotional connection and encourages users to take the next step towards mentoring.
We also streamlined user journeys for donation and support, making it faster and easier for users to understand how they can get involved with MCR Pathways and contribute to the organisation’s work.
Built for the Long Term
The site was built in WordPress to fit effortlessly within MCR Pathways’ existing tech stack and internal workflows. We worked closely with their digital team to ensure integrations, forms, and third-party tools worked together, avoiding unnecessary duplication and creating a smoother content management experience internally.
Flexible page components also give the team the freedom to evolve the site over time, update content easily, and continue growing the platform.
The Result
The finished platform gives MCR Pathways a website that reflects the scale of their ambition and the human stories behind their work.
By combining clear user journeys and purposeful design, the site creates a seamless pathway from interest to action, making it easier for key user groups to support this vital organisation.
